Martin Kihn wrote an article titled What the Past Says About the Future of Ad Tech (Jan 4, 2023). Kihn is SVP Strategy, Marketing Cloud at Salesforce.
Continue reading “What the Past Says About the Future of Ad Tech”FTC Proposes Banning Noncompete Clauses
Dave Michaels wrote an article for the Wall Street Journal titled FTC Proposes Banning Noncompete Clauses for Workers (January 5, 2023).
Continue reading “FTC Proposes Banning Noncompete Clauses”McKinsey: marketing trends in 1966
McKinsey Quarterly published an article titled The changing face of marketing written in 1966 by John D. Louth, a principal in McKinsey’s San Francisco office. Louth discusses six trends he believes “will be felt by almost every business.”
Continue reading “McKinsey: marketing trends in 1966”Inflation and Consumer Behavior
Professor Ravi Dhar addresses the question How Does Inflation Change Consumer Behavior? for Yale Insights (August 22, 2022).
Continue reading “Inflation and Consumer Behavior”The way in which problems are communicated to us impacts our ability to solve them (visual vs verbal)
Nikola Spadina wrote an article titled Primed to fail: How cognitive biases undermine your creativity (April 20, 2021).
Continue reading “The way in which problems are communicated to us impacts our ability to solve them (visual vs verbal)”Henry Mintzberg: Destructive productivity
Henry Mintzberg wrote a blog post titled Productive and Destructive Productivity (26 March 2015).
Continue reading “Henry Mintzberg: Destructive productivity”Henry Mintzberg: Managers not MBAs
Henry Mintzberg wrote a blog post titled MBAs as CEOs: Some troubling evidence (22 February 2017).
Continue reading “Henry Mintzberg: Managers not MBAs”The Best Way To Decide Who Gets Promoted
Roger Dooley wrote an article for Forbes titled Tom Peters: The Best Way To Decide Who Gets Promoted, based on his interview with the famous author.
Continue reading “The Best Way To Decide Who Gets Promoted”B2B Content Marketing: Do you have a marketing funnel or a marketing straw?
Jason Patterson wrote an article on B2B content marketing titled Lead-Gen: The Holy Grail of Content Marketing.
Continue reading “B2B Content Marketing: Do you have a marketing funnel or a marketing straw?”On artificial superficiality
Daniel Daimler wrote an article titled The Trickster Machine: Mischief, Myth, and the Surface-Industrial Complex.
Continue reading “On artificial superficiality”
