Henry Grabar wrote an article for Slate titled How Condo Buildings End: Aggressive developers looking for a way in—or desperate homeowners looking for a way out (August 4, 2015).
Continue reading “Making condos is easy. Unmaking condos is hard”Marketing Metrics that Matter
Carl Panteny wrote a blog post titled Metrics that matter (November 22, 2021).
« I thought I’d ask the Twitterverse a simple question: “We need an honest conversation about what metrics matter. Who wants to go first?” … Smart people responded… Rather than leave these to the confines of the archives, this blog is about sharing those responses here. »
Continue reading “Marketing Metrics that Matter”Reflecting on Marketing ROI
Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.
The post generated some Twitter discussion upon which I’ve been reflecting.
Continue reading “Reflecting on Marketing ROI”Plan to Quit Your Startup After Five Years
Arianne Cohen wrote an article for Bloomberg BusinessWeek titled Forget a Lifetime Commitment. Plan to Quit Your Startup After Five Years (November 8, 2021).
Continue reading “Plan to Quit Your Startup After Five Years”Lego’s customer service
Jason Aten wrote an article for Inc titled Lego Customers Lose Millions of Pieces a Year. The Company’s 4-Word Response Is the Best I’ve Ever Seen.
Continue reading “Lego’s customer service”How Metrics Are Killing Journalism
Viktor Pickard wrote an article titled Management by Metrics Is Upending Newsrooms and Killing Journalism (October 2021). “Designed to discipline workers into producing clickable and profitable content, newsroom analytics are radically changing the nature of media work — and hastening journalism’s ugly decline.”
Continue reading “How Metrics Are Killing Journalism”Strategic Perspective
JP Castlin wrote a blog post titled Perspectives & Positioning: Introducing Henry Mintzberg (October 15, 2021).
Continue reading “Strategic Perspective”Guiding Policy
JP Castling wrote a blog post titled Good Strategy & Bad Strategy: Introducing Richard Rumelt (October 1, 2021).
Continue reading “Guiding Policy”
Articles of Interest 