Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.
The post generated some Twitter discussion upon which I’ve been reflecting.
Continue reading “Reflecting on Marketing ROI”Arianne Cohen wrote an article for Bloomberg BusinessWeek titled Forget a Lifetime Commitment. Plan to Quit Your Startup After Five Years (November 8, 2021).
Continue reading “Plan to Quit Your Startup After Five Years”Jason Aten wrote an article for Inc titled Lego Customers Lose Millions of Pieces a Year. The Company’s 4-Word Response Is the Best I’ve Ever Seen.
Continue reading “Lego’s customer service”Viktor Pickard wrote an article titled Management by Metrics Is Upending Newsrooms and Killing Journalism (October 2021). “Designed to discipline workers into producing clickable and profitable content, newsroom analytics are radically changing the nature of media work — and hastening journalism’s ugly decline.”
Continue reading “How Metrics Are Killing Journalism”JP Castlin wrote a blog post titled Perspectives & Positioning: Introducing Henry Mintzberg (October 15, 2021).
Continue reading “Strategic Perspective”JP Castling wrote a blog post titled Good Strategy & Bad Strategy: Introducing Richard Rumelt (October 1, 2021).
Continue reading “Guiding Policy”Doug Garnett wrote a blog post titled W. Edwards Deming: The Legacy He Deserves Is Not The One He’s Usually Given (October 23, 2021).
Continue reading “the often-misquoted W. Edwards Deming”Emmet Ó Briain wrote a LinkedIn article titled Defuse Dublin 2019 – The Big Green Button Myth: Resisting Dehumanised Research & the Corporate Constraint of Qualitative Insight (Nov 7, 2019).
Continue reading “Resisting Dehumanized Research”
Articles of Interest 