James Hankins and JP Castlin wrote an article for MarketingWeek (10 Aug 2021) titled The changing world of ecommerce: Why winning the final mile is crucial.
Continue reading “The changing world of ecommerce: Why winning the final mile is crucial”What happens when brands stop advertising?
Adam Gelzinis, Rachel Kennedy, Virginia Beal, Nicole Hartnett and Byron Sharp of Ehrenberg-Bass Institute wrote an article titled What happens when brands stop advertising?
Continue reading “What happens when brands stop advertising?”Don’t Mistake Execution for Strategy
Graham Kenny wrote an article for Harvard Business Review titled Don’t Mistake Execution for Strategy.
Continue reading “Don’t Mistake Execution for Strategy”What is Ergodicity?
Taylor Pearson wrote an article titled A Big Little Idea Called Ergodicity.
Continue reading “What is Ergodicity?”You can’t content-market your way to leadership
Jason Patterson wrote a LinkedIn post titled Do You Have Content Marketing Backwards? (July 21, 2021).
Continue reading “You can’t content-market your way to leadership”Where Ambiguity Meets Agility
Gary Burnison wrote an article titled Where Ambiguity Meets Agility. Burnison is CEO of Korn Ferry and author of Leadership U: Accelerating Through the Crisis Curve.
Continue reading “Where Ambiguity Meets Agility”Amazon’s Antitrust Paradox
Lina M. Khan wrote an article for The Yale Law Journal titled Amazon’s Antitrust Paradox.
Continue reading “Amazon’s Antitrust Paradox”Mark Ritson: distinctiveness and differentiation are equally potent
Mark Ritson wrote an article for MarketingWeek (August 2018) titled Byron Sharp in wrong—of course brand perceptions influence sales.
Continue reading “Mark Ritson: distinctiveness and differentiation are equally potent”Les Binet on brands: if you want to grow, you have to punch above your weight.
WARC’s Anna Hamill interviewed Les Binet in October 2020. The full interview is here: Les Binet on why long-term marketing matters in the age of short-termism. Highlights below.
Continue reading “Les Binet on brands: if you want to grow, you have to punch above your weight.”
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