Lina M. Khan wrote an article for The Yale Law Journal titled Amazon’s Antitrust Paradox.
Continue reading “Amazon’s Antitrust Paradox”Mark Ritson: distinctiveness and differentiation are equally potent
Mark Ritson wrote an article for MarketingWeek (August 2018) titled Byron Sharp in wrong—of course brand perceptions influence sales.
Continue reading “Mark Ritson: distinctiveness and differentiation are equally potent”Les Binet on brands: if you want to grow, you have to punch above your weight.
WARC’s Anna Hamill interviewed Les Binet in October 2020. The full interview is here: Les Binet on why long-term marketing matters in the age of short-termism. Highlights below.
Continue reading “Les Binet on brands: if you want to grow, you have to punch above your weight.”Blockchain and NFT Ticketing
Event Manager Blog posted an article titled Blockchain and NFT Ticketing: The 2021 Guide (August 4, 2021).
Continue reading “Blockchain and NFT Ticketing”How to get executive buy-in for long-term marketing
Mark Ritson wrote an article for MarketingWeek titled The Seven things marketers need to know in order to answer The Question.
Continue reading “How to get executive buy-in for long-term marketing”Pricing for Value, Not for Time
Giles Edwards, founder of the UK-based marketing agency Gasp, wrote a Twitter thread about pricing.
Continue reading “Pricing for Value, Not for Time”Marketing is not advertising
Samuel Brealey started a Twitter thread stating Marketing is not advertising.
Continue reading “Marketing is not advertising”Enterprise Marketing Meetup: The Future of PR
Notes from Enterprise Marketing Meetup: The Future of PR. Thursday, July 22, 2021 via Zoom. Video recording is on Youtube.
Hosted by Shahin Khan and Doug Garnett
Guest: Jen Hartmann, Director of PR and Social Media, John Deere
