Everard Hunder posted a chart with 34 Sources of Client Value. Continue reading “34 Sources of Client Value”
Marketing Bothism
Mark Ritson wrote an article for Marketing Week titled “Bothism” is the cure for marketers’ fascination with pointless conflict. He also gave the 2020 Ogilvy Lecture for the Marketing Society, Marketing Bothism — see YouTube video below. Continue reading “Marketing Bothism”
Daniel Hulter on complex adaptive systems
Daniel Hulter, U.S. Air Force Non-Commissioned Officer, wrote an article for Over The Horizon Journal titled May We Mutate. Continue reading “Daniel Hulter on complex adaptive systems”
Is brand an input or an output?
A discussion and some thoughts about brands, prompted by a tweet from Everard Hunder:
“What happens if there is no such thing as a brand strategy?
Maybe brand is an outcome of business strategy and performance, not a strategy in itself?” Continue reading “Is brand an input or an output?”
Tom Peters: Culture vs Systems
Tom Peters wrote a 15-page paper titled Systems Have Their Place: SECOND Place. Continue reading “Tom Peters: Culture vs Systems”
5 Ways to Spark (or Destroy) Your Employees’ Motivation
The NeuroLeadership Institute website has an article titled 5 Ways to Spark (or Destroy) Your Employees’ Motivation. Continue reading “5 Ways to Spark (or Destroy) Your Employees’ Motivation”
Ritson: 3 approaches to the marketing funnel
Mark Ritson wrote an article for Marketing Week titled ‘Funnel juggling’ is the answer to marketing effectiveness (Sept 18, 2020). Continue reading “Ritson: 3 approaches to the marketing funnel”
Ritson: Share of Search – a simple and elegant alternative to Share of Voice
Mark Ritson wrote an article for Marketing Week titled It’s time for ‘share of search’ to replace ‘share of voice’ (Sept 24, 2020).
« Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative. » Continue reading “Ritson: Share of Search – a simple and elegant alternative to Share of Voice”
84 cognitive biases
Gil Bouhnick writes a blog called The Mobile Spoon: Exploring product leadership, user experience, development, and entrepreneurship. He posted a two-part explanation of 84 cognitive biases. Part 1, Part 2. Continue reading “84 cognitive biases”
The role of marketing
Doug Garnett wrote a blog titled Marketing Roles. Continue reading “The role of marketing”
Articles of Interest 