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Author: andreweverett360

December 24, 2020December 23, 2020 andreweverett360

Focus feedback more on employee strengths

Ted Bauer wrote an article titled Now Is the Perfect Time to Create a Culture of Asking for Feedback. Continue reading “Focus feedback more on employee strengths” →

December 23, 2020 andreweverett360

Middle Management as Connecting Leaders

Zahira Jaser wrote an article for the journal Leadership titled The connecting leader: Aligning leadership theories to managers’ issues. Continue reading “Middle Management as Connecting Leaders” →

December 14, 2020December 13, 2020 andreweverett360

George P. Shultz on Trust

George P. Shultz wrote an opinion piece for the Washington Post on December 11, 2020 titled The 10 most important things I’ve learned about trust over my 100 years. Continue reading “George P. Shultz on Trust” →

December 13, 2020December 11, 2020 andreweverett360

Van Westendorp Pricing Model

RunLin Wang wrote an article for Forbes titled How To Price Your Product: A Guide To The Van Westendorp Pricing Model. Continue reading “Van Westendorp Pricing Model” →

December 12, 2020December 23, 2020 andreweverett360

marketing cf. gratuitous tinkering

A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering” →

December 11, 2020December 10, 2020 andreweverett360

Your perception of color depends on the language you speak

A BBC article titled The words that change what colours we see originally appeared on The Conversation. Continue reading “Your perception of color depends on the language you speak” →

December 10, 2020December 23, 2020 andreweverett360

Marketing-Finance Alignment

Marketing-Finance Alignment. December 10, 2020.  Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment” →

December 8, 2020December 7, 2020 andreweverett360

How not fitting in can lead to creative thinking

Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking” →

December 7, 2020 andreweverett360

Brand is a Strategy

Faris Yakob wrote an article for WARC titled Brand is a Strategy. Continue reading “Brand is a Strategy” →

December 5, 2020December 7, 2020 andreweverett360

The Business of Benchmarking

Marc Rubinstein wrote an article titled The Business of Benchmarking, which includes the history of the meter, the shipping container, Nielsen TV ratings, FICO scores, stock indices (DJIA, S&P500, FTSE, Russell, MSCI, etc.), and bond ratings. Continue reading “The Business of Benchmarking” →

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