Carl Panteny wrote a blog post titled Marketing is more than brand and marcomms. It’s everything. Continue reading “Marketing strategy IS the business strategy: 11 Ps”
Quantum Marketing for B2B
Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B”
The Objectivity Trap in B2B
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Foods That Battle Stress
Elizabeth Bernstein wrote a Wall Street Journal article titled Foods That Battle Stress During the Coronavirus Pandemic. Continue reading “Foods That Battle Stress”
Rick Warren on Peter Drucker and the Character of Great Leaders
The Drucker Institute posted a video on YouTube titled Rick Warren on Peter Drucker and the Character of Great Leaders.
Continue reading “Rick Warren on Peter Drucker and the Character of Great Leaders”
The Wrong and the Real of the Long and the Short
Dr. Grace Kite wrote a blog post on Gracious Economics titled The wrong and the real of it. Continue reading “The Wrong and the Real of the Long and the Short”
Harvard Business Review: The Implications of Working Without an Office
Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber wrote an article for Harvard Business Review titled The Implications of Working Without an Office (July 15, 2020). Continue reading “Harvard Business Review: The Implications of Working Without an Office”
How to Look Great on Video: The Rule of Thirds
Dr. Rick Brinkman wrote an article for the McGraw-Hill Business Blog titled LIGHTS, CAMERA, MEETINGS: How to Look Great on Video. Continue reading “How to Look Great on Video: The Rule of Thirds”
The Media Snack interview with Bob Hoffman, The Ad Contrarian
The Media Snack Live 175 guest was Bob Hoffman, The Ad Contrarian. The interview on YouTube was hosted by Tom Denford, US CEO of IDComms. Continue reading “The Media Snack interview with Bob Hoffman, The Ad Contrarian”
Articles of Interest 