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July 26, 2020 andreweverett360

How to Look Great on Video: The Rule of Thirds

Dr. Rick Brinkman wrote an article for the McGraw-Hill Business Blog titled LIGHTS, CAMERA, MEETINGS: How to Look Great on Video. Continue reading “How to Look Great on Video: The Rule of Thirds” →

July 25, 2020July 24, 2020 andreweverett360

Lessons from Infomercials — The Only TV Advertising Viewers Chose to Watch

Doug Garnett wrote a blog post titled Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch.  Continue reading “Lessons from Infomercials — The Only TV Advertising Viewers Chose to Watch” →

July 24, 2020 andreweverett360

The Media Snack interview with Bob Hoffman, The Ad Contrarian

The Media Snack Live 175 guest was Bob Hoffman, The Ad Contrarian. The interview on YouTube was hosted by Tom Denford, US CEO of IDComms. Continue reading “The Media Snack interview with Bob Hoffman, The Ad Contrarian” →

July 24, 2020July 23, 2020 andreweverett360

Nostalgia doesn’t need real memories – an imagined past works too

Felipe De Brigard wrote an article for Aeon titled Nostalgia reimagined:  Neuroscience is finding what propaganda has long known: nostalgia doesn’t need real memories – an imagined past works too. Continue reading “Nostalgia doesn’t need real memories – an imagined past works too” →

July 22, 2020July 21, 2020 andreweverett360

Coca-Cola to weed out the poor performers

Molly Fleming wrote an article for Marketing Week titled Coca-Cola to cut ‘zombie brands’ as it looks to ‘weed out’ the poor performers.  Continue reading “Coca-Cola to weed out the poor performers” →

July 21, 2020July 21, 2020 andreweverett360

Market growth vs market share growth

Dave Trott wrote a blog post titled Burger Off. Continue reading “Market growth vs market share growth” →

July 20, 2020July 18, 2020 andreweverett360

The Wrong and the Short of it

Tom Roach wrote an blog post titled The Wrong and the Short of it. Continue reading “The Wrong and the Short of it” →

July 19, 2020July 18, 2020 andreweverett360

The “messy middle” of the purchase journey

Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team, wrote an article published on Think With Google titled How people decide what to buy lies in the “messy middle” of the purchase journey. Continue reading “The “messy middle” of the purchase journey” →

July 13, 2020July 10, 2020 andreweverett360

BMW to charge subscription fees to unlock features already installed

Steph Willems wrote an article for The Truth About Cars titled Annoyment Optional: BMW Envisions a Future of Temporary Features.  Continue reading “BMW to charge subscription fees to unlock features already installed” →

July 9, 2020 andreweverett360

Innovation starts with qualitative research

A Twitter thread about innovation and data. Continue reading “Innovation starts with qualitative research” →

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