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Author: andreweverett360

July 29, 2020July 27, 2020 andreweverett360

Rick Warren on Peter Drucker and the Character of Great Leaders

The Drucker Institute posted a video on YouTube titled Rick Warren on Peter Drucker and the Character of Great Leaders.

Continue reading “Rick Warren on Peter Drucker and the Character of Great Leaders” →

July 28, 2020August 5, 2020 andreweverett360

The Wrong and the Real of the Long and the Short

Dr. Grace Kite wrote a blog post on Gracious Economics titled The wrong and the real of it. Continue reading “The Wrong and the Real of the Long and the Short” →

July 27, 2020July 28, 2020 andreweverett360

Harvard Business Review: The Implications of Working Without an Office

Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber wrote an article for Harvard Business Review titled The Implications of Working Without an Office (July 15, 2020). Continue reading “Harvard Business Review: The Implications of Working Without an Office” →

July 26, 2020 andreweverett360

How to Look Great on Video: The Rule of Thirds

Dr. Rick Brinkman wrote an article for the McGraw-Hill Business Blog titled LIGHTS, CAMERA, MEETINGS: How to Look Great on Video. Continue reading “How to Look Great on Video: The Rule of Thirds” →

July 25, 2020July 24, 2020 andreweverett360

Lessons from Infomercials — The Only TV Advertising Viewers Chose to Watch

Doug Garnett wrote a blog post titled Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch.  Continue reading “Lessons from Infomercials — The Only TV Advertising Viewers Chose to Watch” →

July 24, 2020 andreweverett360

The Media Snack interview with Bob Hoffman, The Ad Contrarian

The Media Snack Live 175 guest was Bob Hoffman, The Ad Contrarian. The interview on YouTube was hosted by Tom Denford, US CEO of IDComms. Continue reading “The Media Snack interview with Bob Hoffman, The Ad Contrarian” →

July 24, 2020July 23, 2020 andreweverett360

Nostalgia doesn’t need real memories – an imagined past works too

Felipe De Brigard wrote an article for Aeon titled Nostalgia reimagined:  Neuroscience is finding what propaganda has long known: nostalgia doesn’t need real memories – an imagined past works too. Continue reading “Nostalgia doesn’t need real memories – an imagined past works too” →

July 22, 2020July 21, 2020 andreweverett360

Coca-Cola to weed out the poor performers

Molly Fleming wrote an article for Marketing Week titled Coca-Cola to cut ‘zombie brands’ as it looks to ‘weed out’ the poor performers.  Continue reading “Coca-Cola to weed out the poor performers” →

July 21, 2020July 21, 2020 andreweverett360

Market growth vs market share growth

Dave Trott wrote a blog post titled Burger Off. Continue reading “Market growth vs market share growth” →

July 20, 2020July 18, 2020 andreweverett360

The Wrong and the Short of it

Tom Roach wrote an blog post titled The Wrong and the Short of it. Continue reading “The Wrong and the Short of it” →

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