Natalie Fratto gave a TedTalk on AQ—Adaptability Quotient.
Share of Search as a proxy for Market Share
James Hankins wrote a blog post titled The most important metric you’ve never heard of. Continue reading “Share of Search as a proxy for Market Share”
The importance of generating hype alongside meaningful innovation
Rory Sutherland wrote a column for The Spectator titled Why our greatest inventors are supreme hucksters. Continue reading “The importance of generating hype alongside meaningful innovation”
Finely tuned systems are not built for resilience
Rita Gunther McGrath wrote an article for Duke Corporate Education titled Everything you assumed was wrong. Continue reading “Finely tuned systems are not built for resilience”
11 tips for online job interviews
Randy Clark wrote a blog post titled 11 Steps to Owning a Virtual Interview. Continue reading “11 tips for online job interviews”
Emotional advertising tends to produce much bigger effects in the long term
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Quantum Marketing for B2B
Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B”
The Objectivity Trap in B2B
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Foods That Battle Stress
Elizabeth Bernstein wrote a Wall Street Journal article titled Foods That Battle Stress During the Coronavirus Pandemic. Continue reading “Foods That Battle Stress”
Articles of Interest 