Samuel Brealey post an article about small business marketing titled Marketing: it’s not the size, it’s how you use it.
« There is a sad belief that marketing properly is only possible for larger businesses, with huge budgets and departments but nothing could be further from the truth. » Continue reading “Marketing: it’s not the size, it’s how you use it.”
McKinsey Quarterly interviewed Richard Rumelt in November 2007. Rumelt is author of Good Strategy, Bad Strategy and a professor at UCLA’s Anderson School of Management. “In 1972 he became the first person to uncover a statistical link between corporate strategy and profitability, finding that moderately diversified companies outperform more diversified ones… Being good at what you do matters a lot more, no matter what industry you’re in.” Continue reading “Strategy’s Strategist: An Interview with Richard Rumelt”
Byron Sharp wrote a blog post titled What’s wrong with loyalty ladders? Continue reading “What’s wrong with loyalty ladders?”
Jennifer Cannon wrote and article for Marketing Land titled Testing your email marketing to improve your deliverability. Continue reading “Improve your email deliverability”
John D. Stoll wrote a Wall Street Journal article titled Hey CEOs, Have You Hugged the Uncertainty Monster Lately? Continue reading “The Uncertainty Monster”
Julie Turkewitz wrote an article for the New York Times titled A Boom Time for the Bunker Business and Doomsday Capitalists.
« Mr. Hall has converted a former military nuclear missile vault into a luxury condominium built 15 stories into the Earth’s crust. He is a leader among a new group of real estate developers investing in the nation’s central prairies and Western foothills: doomsday capitalists. » Continue reading “Doomsday Capitalists”
Mark Ritson wrote an article for Marketing Week titled Cadbury’s brand purpose is just ‘woke-washing’. Continue reading “Cadbury’s brand purpose is hypocrisy”
Joe Pinsker wrote an article for The Atlantic about private label products titled The Two Most Mysterious Words in Modern Shopping. Continue reading “Private Label Product Pricing”
Articles of Interest 