Matt Williams posted an interview titled An Hour of Advertising with Uninvisibility’s Jane Evans. The interview includes challenges of breaking into a male-dominated industry in the early 1980s, her significant accomplishments, general commentary about the advertising industry and how it has changed in the digital era, and the challenges of getting work at age 50. Continue reading “An Hour of Advertising with Uninvisibility’s Jane Evans”
FHA loosens condominium mortgage rules
A Wall Street Journal article on Aug 14, 2019 titled U.S. Will Back More Condominium Loans Aimed at First-Time Buyers reports on loosening FHA rules. Continue reading “FHA loosens condominium mortgage rules”
The unbearable lightness of buying, as told by an old jar of pesto
Wiemer Snijders, editor of the book Eat Your Greens: Fact Based Thinking To Improve Your Brand’s Health, wrote an article for Mumbrella titled The unbearable lightness of buying, as told by an old jar of pesto. The articles begins with Mr. Snijders finding a 6-year old jar of pesto in his refrigerator. Continue reading “The unbearable lightness of buying, as told by an old jar of pesto”
the paradox of enjoying sad music
Shahram Heshmat wrote an article for Psychology Today titled 6 Reasons Why We Enjoy Listening to Sad Music: The appeal of listening to sad music. Continue reading “the paradox of enjoying sad music”
marketers and creatives are a separate species
Mark Ritson wrote a Marketing Week article titled The idea that marketers need to be creative is a load of baloney, we’re useless at it. Continue reading “marketers and creatives are a separate species”
Net Promoter Score (NPS) discussion
A Twitter discussion on Net Promoter Score (NPS) with Bruce Clark, Paul Bailey, Andy Hooper, Everard Hunder, and others. My takeaway: The formula is flawed (as Jared Spool ably pointed out), so the calculated “score” is meaningless, but thoughtful trend analysis of underlying data as well as verbatim comments can provide insights. Some highlights: Continue reading “Net Promoter Score (NPS) discussion”
I Shared My Phone Number. I Learned I Shouldn’t Have.
Brian X. Chen wrote a New York Times article titled I Shared My Phone Number. I Learned I Shouldn’t Have. Continue reading “I Shared My Phone Number. I Learned I Shouldn’t Have.”
direct-to-consumer (DTC) brands are flooding into television
James Hercher wrote an article about what direct-to-consumer (DTC) brands have learned while making a transition from social media to television advertising. Continue reading “direct-to-consumer (DTC) brands are flooding into television”
Articles of Interest 