Taylor Peterson wrote an article on Marketingpland titled D2C brands are driving up customer acquisition costs – and it’s time to course-correct. “For those digital brands with direct-to-consumer (D2C) sales models, online marketing is the lifeblood of growth. From targeted social to paid search, digital campaigns have proven an efficient and measurable way to build direct relationships with customers. But at what cost?” Continue reading “D2C brands are driving up customer acquisition costs”
Digital was meant to be a money-saver but no one has saved a penny
Molly Fleming wrote an article for Marketing Week titled Vauxhall boss: Digital was meant to be a money-saver but no one has saved a penny.
The article quotes Stephen Norman, managing director of the British auto brand Vauxhall, a subsidiary of Opel. Continue reading “Digital was meant to be a money-saver but no one has saved a penny”
data-informed and not data-driven
Uzma Barlaskar posted an article titled Why you should be data-informed and not data-driven. Continue reading “data-informed and not data-driven”
Mark Ritson on how Lidl used excess share of voice to boost sales and market share
In a 9-minute YouTube video, Mark Ritson explains the concept of excess share of voice (eSOV) by examining how German supermarket Lidl boosted its market share in the U.K. Continue reading “Mark Ritson on how Lidl used excess share of voice to boost sales and market share”
Walmart e-commerce sees red
Jason del Rey wrote an article for Recode titled Inside the conflict at Walmart that’s threatening its high-stakes race with Amazon. Continue reading “Walmart e-commerce sees red”
groundwater pumping is drying up Arizona rivers
An Arizona Republic article reports, “Groundwater pumping has caused stream flow in U.S. rivers to decline by as much as half over the last century, according to new research by a University of Arizona hydrologist that strengthens the connection between groundwater and surface water.” Continue reading “groundwater pumping is drying up Arizona rivers”
Chuck Peddle and the worst deal Bill Gates ever made
Chuck Peddle, inventor of 6502 microprocessor (which powered Apple II; Commodore PET,Vic20,C64; Atari 400,800), negotiated a perpetual license for BASIC; Bill Gates “would readily acknowledge it was probably the worst deal he ever made.”
Chumocracy
I love the terms “chumocracy” and “chumocrat” used in this NYT Opinion piece (Jan. 17, 2019). The Malign Incompetence of the British Ruling Class
“Such a pattern of egotistic and destructive behavior by the British elite flabbergasts many people today. But it was already manifest seven decades ago during Britain’s rash exit from India.”
Brainstorming and divergent thinking
Amy Nauiokas wrote an article for Quartz titled We’ve Been Structuring Brainstorm Sessions All Wrong.
“Rather than encouraging convergent thinking, as traditional brainstorm sessions do, the goal should be to encourage divergent thinking: the practice of finding new ways to look at a problem and generating multiple solutions. In divergent thinking, the emphasis isn’t to agree on the best idea—it’s to get as far away as possible from the most obvious answer.” Continue reading “Brainstorming and divergent thinking”
Articles of Interest 