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Digital marketing is shooting itself down

Dave Trott wrote a blog post titled Too Far, Too Fast.

“The plane’s speed made it overtake the first burst that he’d fired, he flew straight into three of his own 20mm cannon shells. They had the basic technology which hadn’t changed in hundreds of years, guns. They installed it into the latest technology which they hadn’t learned about yet, jets. They were so enamoured with the new technology they ignored existing basic technology.”

“Which is exactly what happened in our business.” Continue reading “Digital marketing is shooting itself down” →

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Harvard Just Discovered that PowerPoint is Worse Than Useless

Geoffrey James wrote an article for Inc. titled Harvard Just Discovered that PowerPoint is Worse Than Useless.

« A study conducted at the University of New South Wales in 2007 by John Sweller (the psychologist who invented Cognitive Load Theory) found that showing audiences the same words that are being spoken reduces, rather than increases, audience comprehension. »

Continue reading “Harvard Just Discovered that PowerPoint is Worse Than Useless” →