Mark Ritson wrote an article for Marketing Week titled We need a new ‘third way’ to set marketing budgets. Continue reading “We need a new ‘third way’ to set marketing budgets”
Digital marketing is shooting itself down
Dave Trott wrote a blog post titled Too Far, Too Fast.
“The plane’s speed made it overtake the first burst that he’d fired, he flew straight into three of his own 20mm cannon shells. They had the basic technology which hadn’t changed in hundreds of years, guns. They installed it into the latest technology which they hadn’t learned about yet, jets. They were so enamoured with the new technology they ignored existing basic technology.”
“Which is exactly what happened in our business.” Continue reading “Digital marketing is shooting itself down”
Doc Searls reimagines e-commerce
Doc Searls wrote a blog post titled Here’s a cool project: completely revolutionize shopping online. Continue reading “Doc Searls reimagines e-commerce”
Harvard Just Discovered that PowerPoint is Worse Than Useless
Geoffrey James wrote an article for Inc. titled Harvard Just Discovered that PowerPoint is Worse Than Useless.
« A study conducted at the University of New South Wales in 2007 by John Sweller (the psychologist who invented Cognitive Load Theory) found that showing audiences the same words that are being spoken reduces, rather than increases, audience comprehension. »
Continue reading “Harvard Just Discovered that PowerPoint is Worse Than Useless”
Is NPS the growth marketer’s secret weapon or snake oil?
Samuel Scott wrote an article for The Drum titled Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’? NPS stands for Net Promoter Score. Continue reading “Is NPS the growth marketer’s secret weapon or snake oil?”
What are you willing to struggle for?
Mark Manson wrote an article titled The Most Important Question of Your Life. “What are you willing to struggle for? Because that seems to be a greater determinant of how our lives turn out.” Continue reading “What are you willing to struggle for?”
collateral brand damage
Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept. Continue reading “collateral brand damage”
A general framework for customer lifetime value (CLV)
Emory University marketing professor Dan McCarthy posted a 24-slide Powerpoint deck titled A general framework for customer lifetime value [CLV] as well as a CLV taxonomy spreadsheet. Continue reading “A general framework for customer lifetime value (CLV)”
Attribution is broken
Andrew Willshire wrote an article in Marketing Week titled Attribution is broken, here’s how to fix it. Continue reading “Attribution is broken”
Articles of Interest 