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Big questions for big data

Alex Murrell wrote an excellent article titled Big Questions for Big Data regarding limitations of data in marketing.

“Some things are important but immeasurable. In fact, I’d argue that the vast majority of human behaviour falls into this group. Pride, passion, anger, anticipation, sadness, surprise. These are among the messy motivations of our actions. They are hard for us to recognise, difficult for us to process, and almost impossible for us to measure.” Continue reading “Big questions for big data” →

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Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots

Faris Yakob, author of Paid Attention, posted an article titled Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots. Faris introduces the term full stack creativity, “by which I mean a person (or small team) that comes up with ideas, makes the stuff, looks at the metrics, and then makes the optimization decisions.” Continue reading “Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots” →

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Why Walking Helps Us Think

Ferris Jabr wrote an article titled Why Walking Helps Us Think in the September 3, 2014 edition of The New Yorker.

“Because we don’t have to devote much conscious effort to the act of walking, our attention is free to wander—to overlay the world before us with a parade of images from the mind’s theatre. This is precisely the kind of mental state that studies have linked to innovative ideas and strokes of insight.” Continue reading “Why Walking Helps Us Think” →

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Consumers Are Becoming Wise to Your Nudge

Simon Shaw wrote an article in Behavioral Scientist titled Consumers Are Becoming Wise to Your Nudge.

« Companies in certain sectors use the same behavioral interventions repeatedly. Hotel booking websites are one example. Their sustained, repetitive use of scarcity (e.g., “Only two rooms left!”) and social proof (“16 other people viewed this room”) messaging is apparent even to a casual browser. » Continue reading “Consumers Are Becoming Wise to Your Nudge” →

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a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet

Harry Guild, data strategist at BBH London, wrote an article called The Long and the Short of It Needs the Wrong and the Shit of It. “We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet.” Continue reading “a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet” →