Simon Shaw wrote an article in Behavioral Scientist titled Consumers Are Becoming Wise to Your Nudge.
« Companies in certain sectors use the same behavioral interventions repeatedly. Hotel booking websites are one example. Their sustained, repetitive use of scarcity (e.g., “Only two rooms left!”) and social proof (“16 other people viewed this room”) messaging is apparent even to a casual browser. » Continue reading “Consumers Are Becoming Wise to Your Nudge”
Harry Guild, data strategist at BBH London, wrote an article called The Long and the Short of It Needs the Wrong and the Shit of It. “We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet.” Continue reading “a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet”
Vanessa Quirk interviewed Mark Pilkington, author of Retail Therapy, Why the Retail Industry’s Broken and What Can Be Done to Fix It. Continue reading “The retail crisis is now a landlord crisis”
Professors Bruce Clark and Tim Ambler wrote a paper titled Managing the Marketing Metrics Portfolio. “Different strategies demand different metrics on the dashboard.” Continue reading “Managing the Marketing Metrics Portfolio”
In an article titled The last thing your business needs is more metrics, Alastair Thomson writes about metrics obsession: when the cost of measuring exceeds the cost of doing. Continue reading “The last thing your business needs is more metrics”
In a 2014 New York Times article, Henry Fountain wrote about the STEAM initiative, adding art to science, technology, engineering, and math (STEM). « Engineering and art were not always completely separate disciplines. Take Leonardo da Vinci, who seamlessly combined the two. » Continue reading “Putting Art in STEM”
According to an article in The Atlantic titled At Work, Expertise Is Falling Out of Favor by Jerry Useem, mental agility will be a more valuable skill set than mastery of a narrow specialty, and specific skills will become obsolete more quickly. Continue reading “Mental Agility”
Articles of Interest 