“Vitamin D is produced by the body in response to sunlight and is often lauded for its health benefits. [University of Edinburgh] researchers found it also affects key cells of the immune system.”
Ethnography versus Focus Groups
Marketing professor and columnist Mark Ritson wrote an article in Marketing Week titled Ethnography beats focus groups hands-down, but they still serve a purpose. The article recaps an argument on Twitter between marketing professor and author Byron Sharp and practitioners Everard Hunder and Doug Garnett. Continue reading “Ethnography versus Focus Groups”
Marketing Discontent
Faris Yakob, author of Paid Attention, wrote an article titled Marketing Discontent. In 2017, “Marc Pritchard, chief brand officer for Procter & Gamble, heralded a new age of personalised relevant communication he calls ‘mass one to one.’” Continue reading “Marketing Discontent”
The Empathy Delusion
Andrew Tenzer of Reach Solutions wrote a white paper titled The Empathy Delusion about how the advertising industry has lost touch with mainstream audiences. Continue reading “The Empathy Delusion”
Big questions for big data
Alex Murrell wrote an excellent article titled Big Questions for Big Data regarding limitations of data in marketing.
“Some things are important but immeasurable. In fact, I’d argue that the vast majority of human behaviour falls into this group. Pride, passion, anger, anticipation, sadness, surprise. These are among the messy motivations of our actions. They are hard for us to recognise, difficult for us to process, and almost impossible for us to measure.” Continue reading “Big questions for big data”
Why Generalists Triumph in a Specialized World
David Epstein, author of Range: Why Generalists Triumph in a Specialized World, wrote an article for Forge titled Today’s World Calls for Range, not Specialization. Continue reading “Why Generalists Triumph in a Specialized World”
Your Professional Decline Is Coming Sooner Than You Think
Arthur C. Brooks wrote an article in The Atlantic titled Your Professional Decline Is Coming (Much) Sooner Than You Think: Here’s How to Make the Most of It. Continue reading “Your Professional Decline Is Coming Sooner Than You Think”
Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots
Faris Yakob, author of Paid Attention, posted an article titled Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots. Faris introduces the term full stack creativity, “by which I mean a person (or small team) that comes up with ideas, makes the stuff, looks at the metrics, and then makes the optimization decisions.” Continue reading “Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots”
Why Walking Helps Us Think
Ferris Jabr wrote an article titled Why Walking Helps Us Think in the September 3, 2014 edition of The New Yorker.
“Because we don’t have to devote much conscious effort to the act of walking, our attention is free to wander—to overlay the world before us with a parade of images from the mind’s theatre. This is precisely the kind of mental state that studies have linked to innovative ideas and strokes of insight.” Continue reading “Why Walking Helps Us Think”
Articles of Interest 