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Stores are spying on you using Bluetooth beacons

Michael Kwet wrote a New York Times article titled In Stores, Secret Surveillance Tracks Your Every Move.

“Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: ’10 percent off your favorite yogurt! Click here to redeem your coupon.’ You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? Your smartphone was tracking you… [with] Bluetooth beacons.” Continue reading “Stores are spying on you using Bluetooth beacons” →

andreweverett360

Exploding the Message Myth

Thinkbox has posted a transcript of a speech by Paul Feldwick, who is the author of The Anatomy of Humbug: How to Think Differently about Advertising. “I worked in a very successful agency for over thirty years but looking back on it, the successful campaigns that we produced happened not because of this message model, but in spite of it. And I think companies that apply this message model make it far more difficult than it needs be to create successful brand-building advertising.” Continue reading “Exploding the Message Myth” →

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The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act

A December 5, 2012 article in The Guardian, titled Obamacare architect leaves White House for pharmaceutical industry job, summarizes the conflicts-of-interest that created the Affordable Care Act (ACA). No wonder the health insurance and pharmaceutical industries are the true beneficiaries of this law. Meanwhile health care costs continue to skyrocket. Continue reading “The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act” →

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Net tuition revenue has been falling

In a Wall Street Journal interview with Bard College president Leon Botstein, I found this section, although tangential, to be of particular interest:

« Few private colleges… are able to make their sticker prices stick. When he arrived, “from every tuition dollar that we charged, we got 88 cents… Now we get 50 cents. What’s called the net tuition revenue, in all institutions, has been falling.” »

This reminds me of a book I reviewed called The Higher Education Bubble.