Visual Capitalist published an article about new environmental regulations which will increase the cost of maritime shipping. Given that “over 90% of all global trade takes place on our oceans,” this will likely have an effect on consumer prices. Continue reading “IMO 2020: The Big Shipping Shake-Up”
Exploding the Message Myth
Thinkbox has posted a transcript of a speech by Paul Feldwick, who is the author of The Anatomy of Humbug: How to Think Differently about Advertising. “I worked in a very successful agency for over thirty years but looking back on it, the successful campaigns that we produced happened not because of this message model, but in spite of it. And I think companies that apply this message model make it far more difficult than it needs be to create successful brand-building advertising.” Continue reading “Exploding the Message Myth”
The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act
A December 5, 2012 article in The Guardian, titled Obamacare architect leaves White House for pharmaceutical industry job, summarizes the conflicts-of-interest that created the Affordable Care Act (ACA). No wonder the health insurance and pharmaceutical industries are the true beneficiaries of this law. Meanwhile health care costs continue to skyrocket. Continue reading “The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act”
Removing Complacency within a Dynamic Global Business Environment
A Dalhousie University alumnus asks finance professor Rick Nason, “What are the 2-3 most important elements you see globally, that company leaders should pay attention to so that they can start getting comfortable being uncomfortable, especially in the face of the looming recession?” Continue reading “Removing Complacency within a Dynamic Global Business Environment”
Net tuition revenue has been falling
In a Wall Street Journal interview with Bard College president Leon Botstein, I found this section, although tangential, to be of particular interest:
« Few private colleges… are able to make their sticker prices stick. When he arrived, “from every tuition dollar that we charged, we got 88 cents… Now we get 50 cents. What’s called the net tuition revenue, in all institutions, has been falling.” »
This reminds me of a book I reviewed called The Higher Education Bubble.
Ballooning bureaucracies fuel ballooning tuition
Heather MacDonald wrote an article for City Journal titled The College Bureaucracy That Never Shrinks.
“The discourse around student debt—which now stands at $1.5 trillion—holds colleges harmless in causing that debt… But college tuition is not an act of God, beyond human control. It is a result of decisions taken by colleges themselves—above all, decisions to bulk up their bureaucracies. Continue reading “Ballooning bureaucracies fuel ballooning tuition”
Net Promoter Score Considered Harmful
Jared M. Spool wrote an article titled Net Promoter Score Considered Harmful.
Net Promoter Score (NPS) is calculated based on a one-question customer survey. “‘How likely are you to recommend [COMPANY] to a friend or colleague?’ On an eleven-point scale, with zero marked as Not At All Likely and 10 marked as Extremely Likely, respondents pick a number.” Continue reading “Net Promoter Score Considered Harmful”
AI is not as disruptive as complexity science
Rick Nason and Douglas Reid wrote wrote a post called AI Ain’t Disruptive: Complexity Science Is!
“Ok, AI is disruptive, but it’s not the most disruptive technology. The most disruptive technology is likely something that you do not even know exists; even though it’s existed since the beginning of time. That technology is the science of complexity, and as a consultant, you and your clients can either embrace it or be steamrolled by it.” Continue reading “AI is not as disruptive as complexity science”
Perceiving competitive reactions
Marketing professor Bruce H. Clark wrote a paper called. Perceiving competitive reactions: The value of accuracy (and paranoia). Continue reading “Perceiving competitive reactions”
The North Face manipulating Wikipedia
A Fast Company article about a campaign for The North Face manipulating Wikipedia addresses the ethics and integrity (or lack thereof) of a brand. Continue reading “The North Face manipulating Wikipedia”
Articles of Interest 