Heather MacDonald wrote an article for City Journal titled The College Bureaucracy That Never Shrinks.
“The discourse around student debt—which now stands at $1.5 trillion—holds colleges harmless in causing that debt… But college tuition is not an act of God, beyond human control. It is a result of decisions taken by colleges themselves—above all, decisions to bulk up their bureaucracies. Continue reading “Ballooning bureaucracies fuel ballooning tuition”
Jared M. Spool wrote an article titled Net Promoter Score Considered Harmful.
Net Promoter Score (NPS) is calculated based on a one-question customer survey. “‘How likely are you to recommend [COMPANY] to a friend or colleague?’ On an eleven-point scale, with zero marked as Not At All Likely and 10 marked as Extremely Likely, respondents pick a number.” Continue reading “Net Promoter Score Considered Harmful”
Rick Nason and Douglas Reid wrote wrote a post called AI Ain’t Disruptive: Complexity Science Is!
“Ok, AI is disruptive, but it’s not the most disruptive technology. The most disruptive technology is likely something that you do not even know exists; even though it’s existed since the beginning of time. That technology is the science of complexity, and as a consultant, you and your clients can either embrace it or be steamrolled by it.” Continue reading “AI is not as disruptive as complexity science”
Marketing professor Bruce H. Clark wrote a paper called. Perceiving competitive reactions: The value of accuracy (and paranoia). Continue reading “Perceiving competitive reactions”
A Fast Company article about a campaign for The North Face manipulating Wikipedia addresses the ethics and integrity (or lack thereof) of a brand. Continue reading “The North Face manipulating Wikipedia”
Brad Frost wrote a blog post about the difference between brick and mortar roles.
“Mortar people serve as the glue that helps hold the bricks together, which leads to sturdier projects.” Continue reading “Some people are bricks. Some people are mortar.”
The Australian Financial Review published an interview with Bruce Buchanan, former CEO of Jetstar.
“Why does it cost three times more to acquire a customer in one business than the other, owned by the same group, selling the same product – it’s all brand.” Continue reading “Digital metrics blocking business value creation”
Mark Ritson wrote an article about business-to-business marketing (B2B) in The Australian which contains lots of wisdom. The article draws from new B2B research by Les Binet and Peter Field. Continue reading “In B2B or B2C, don’t ignore the brand”
Articles of Interest 