Zenith Media posted an article called Measure the share of brand experience, not SOV. Continue reading “Share of Voice and Beyond”
P&G puts focus on reach; scales back frequency
Ellen Hammett wrote an article for Marketing Week titled P&G puts focus on reach.
“Procter & Gamble is reinvesting the parts of its media budget it found were being wasted into increasing the number of people it reaches… P&G’s brand boss Marc Pritchard said the focus for the company is on reaching more people, which it is looking to do by reducing frequency, particularly online… ‘What’s important is how many people we’re reaching,’ said Pritchard.” Continue reading “P&G puts focus on reach; scales back frequency”
The Future Isn’t What It Used to Be
Andy Kessler wrote a Wall Street Journal opinion piece titled The Future Isn’t What It Used to Be: There’s one trend you can count on: Most predictions turn out to be wrong. Continue reading “The Future Isn’t What It Used to Be”
Value Creation
Colin Lewis wrote an article on value creation for Marketing Week.
“…It’s clear that marketers – and humans in general – have different definitions of value compared to economists. What consumers truly value, however, can be difficult to pin down and psychologically complicated…” Continue reading “Value Creation”
Stores are spying on you using Bluetooth beacons
Michael Kwet wrote a New York Times article titled In Stores, Secret Surveillance Tracks Your Every Move.
“Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: ’10 percent off your favorite yogurt! Click here to redeem your coupon.’ You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? Your smartphone was tracking you… [with] Bluetooth beacons.” Continue reading “Stores are spying on you using Bluetooth beacons”
Reach and frequency explained
Here’s a link to an explanation of coverage and frequency from Thinkbox.
Meaningful Measurement
Murray Calder wrote a blog post for Mediacom titled Meaningful Measurement. “As much as we each become the stories we tell ourselves, so businesses become what they measure.” Continue reading “Meaningful Measurement”
Articles of Interest 