Marcus Buckingham posted a 59-second video defining strengths and weaknesses. “Many of us have things that we’re really good at that we hate… So a strength can’t be just what you’re good at. ”
Continue reading “Marcus Buckingham: a strength isn’t just what you’re good at”Minto Pyramid Principle
Barbara Minto was McKinsey’s first female MBA professional hire. She was with the firm from 1963-1973. She is best known for developing the Minto Pyramid Principle.
Continue reading “Minto Pyramid Principle”Dave Kellogg’s Inverted Demand Generation Funnel
Dave Kellogg wrote a blog post titled Why Every Startup Needs an Inverted Demand Generation Funnel. Essentially, given your average sales price, close rate, and cost per lead, how much do you need to spend on lead generation? Kellogg’s focus is enterprise software startups, but the concept can be adapted to other contexts.
Continue reading “Dave Kellogg’s Inverted Demand Generation Funnel”Brand Naming: Washington Commanders
John Keim wrote an article for ESPN titled Washington Commanders: Inside the NFL franchise’s search for a new nickname and logo.
Continue reading “Brand Naming: Washington Commanders”intellectual humility nurtures genuine curiosity
The Evangelical Lutheran Church in America posted an 8-page PDF titled Rooted and Open which addresses intellectual humility and curiosity.
Continue reading “intellectual humility nurtures genuine curiosity”core competence
JP Castlin wrote a blog post titled Cores & Competencies: Introducing Prahalad and Hamel.
Continue reading “core competence”The Impossibility Theorem
Roger Martin wrote an article titled The Impossibility Theorem: When There is No Overlap Between Required Capability and Willing Candidate.
Continue reading “The Impossibility Theorem”Marketing for small business: Where are we now? Where do we want to go? How do we get there?
Samuel Brealey wrote a “mega thread” on Twitter about marketing for small business.
Continue reading “Marketing for small business: Where are we now? Where do we want to go? How do we get there?”Rethinking the long and the short of it
Andrew Willshire wrote an article for MarketingWeek titled Focus on the short term and the long term will take care of itself (2017). It is a contrarian view to the Binet and Field 55/45 model of long-term brand building and short-term activation advertising.
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