Jason Aten wrote an article for Inc titled Lego Customers Lose Millions of Pieces a Year. The Company’s 4-Word Response Is the Best I’ve Ever Seen.
Continue reading “Lego’s customer service”How Metrics Are Killing Journalism
Viktor Pickard wrote an article titled Management by Metrics Is Upending Newsrooms and Killing Journalism (October 2021). “Designed to discipline workers into producing clickable and profitable content, newsroom analytics are radically changing the nature of media work — and hastening journalism’s ugly decline.”
Continue reading “How Metrics Are Killing Journalism”Strategic Perspective
JP Castlin wrote a blog post titled Perspectives & Positioning: Introducing Henry Mintzberg (October 15, 2021).
Continue reading “Strategic Perspective”Guiding Policy
JP Castling wrote a blog post titled Good Strategy & Bad Strategy: Introducing Richard Rumelt (October 1, 2021).
Continue reading “Guiding Policy”the often-misquoted W. Edwards Deming
Doug Garnett wrote a blog post titled W. Edwards Deming: The Legacy He Deserves Is Not The One He’s Usually Given (October 23, 2021).
Continue reading “the often-misquoted W. Edwards Deming”Resisting Dehumanized Research
Emmet Ó Briain wrote a LinkedIn article titled Defuse Dublin 2019 – The Big Green Button Myth: Resisting Dehumanised Research & the Corporate Constraint of Qualitative Insight (Nov 7, 2019).
Continue reading “Resisting Dehumanized Research”Mark Ritson on marketing strategy and briefing
Mark Ritson wrote an article for MarketingWeek titled The horror of marketers’ strategic bankruptcy is about to be laid bare (October 12, 2021).
Continue reading “Mark Ritson on marketing strategy and briefing”Strategy: Where to Play and How to Win
JP Castlin wrote a blog post titled Where to Play and How to Win: Introducing Roger Martin (October 8, 2021).
« Today, we turn to the amiable Roger Martin and his wildly popular Where to Play/How to Win framework. First introduced in the smash hit Playing to Win: How Strategy Really Works co-written with former P&G CEO A.G. Lafley »
Continue reading “Strategy: Where to Play and How to Win”Alex Murrell on the 3 Errors of Efficiency in Advertising
Alex Murrell wrote a blog post titled The Errors of Efficiency (October 4, 2021).
- Error #1. Mass media is wasteful because it is untargeted
- Error #2. Mass media is wasteful because it is ignored
- Error #3. Mass media is wasteful because it is expensive
Murrell says the advertising industry is intoxicated by efficiency, undermining effectiveness.
« In short, we prioritise cheap channels to improve our ROI. We invest in touchpoints which can target those most likely to convert. And we avoid advertising on media that commands low levels of attention. »
Continue reading “Alex Murrell on the 3 Errors of Efficiency in Advertising”
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