Matt Lerner posted a thread on Twitter about personas. “At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead.”
Continue reading “Matt Lerner says Personas are worthless for marketing”Americans today spend 92 percent of their time indoors, and their physical and mental health are suffering
Michael Easter wrote an article for Men’s Health titled The ’20-5-3′ Rule Prescribes How Much Time to Spend Outside.
Continue reading “Americans today spend 92 percent of their time indoors, and their physical and mental health are suffering”Marketing is an opportunity maximization game, not an efficiency optimization game
Charlotte Rogers wrote an article for MarketingWeek titled Rory Sutherland: Marketers should see capitalism as a ‘discovery mechanism’
Continue reading “Marketing is an opportunity maximization game, not an efficiency optimization game”Kurtosis as a measure of risk
I was looking at the definition of kurtosis on the Corporate Finance Institute website.
“Kurtosis identifies whether the tails of a given distribution contain extreme values.”
Continue reading “Kurtosis as a measure of risk”Leadership and the Taoist concept of de
Thomas J. Pence wrote a blog post titled Long Weekends and Leadership.
Continue reading “Leadership and the Taoist concept of de”Goodhart’s Law Rules the Modern World
Peter Coy wrote an article for Bloomberg BusinessWeek titled Goodhart’s Law Rules the Modern World. Here Are Nine Examples.
Continue reading “Goodhart’s Law Rules the Modern World”I Bond – inflation-protected U.S. savings bond
Jason Zweig wrote an article for the Wall Street Journal titled The Safe, High-Return Trade Hiding in Plain Sight.
Continue reading “I Bond – inflation-protected U.S. savings bond”Microsoft Excel for Real Estate
Spencer Burton wrote an article for A.CRE (Adventures in Commercial Real Estate) titled The Definitive Guide to Microsoft Excel for Real Estate.
Continue reading “Microsoft Excel for Real Estate”It’s possible for start ups to have too much capital
Annanth Aravinthan wrote a Twitter thread about starting UBER Eats. “Reflecting at my time at UBER, I do think it’s possible for start ups to have “too much capital”. I personally fell into two traps in retrospect…”
Continue reading “It’s possible for start ups to have too much capital”Long Slide Looms for World Population
Damien Cave, Emma Bubola and Choe Sang-Hun wrote an article for the New York Times titled Long Slide Looms for World Population, With Sweeping Ramifications.
Continue reading “Long Slide Looms for World Population”
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