Mark Ritson wrote an article for MarketingWeek (August 2018) titled Byron Sharp in wrong—of course brand perceptions influence sales.
Continue reading “Mark Ritson: distinctiveness and differentiation are equally potent”Les Binet on brands: if you want to grow, you have to punch above your weight.
WARC’s Anna Hamill interviewed Les Binet in October 2020. The full interview is here: Les Binet on why long-term marketing matters in the age of short-termism. Highlights below.
Continue reading “Les Binet on brands: if you want to grow, you have to punch above your weight.”Blockchain and NFT Ticketing
Event Manager Blog posted an article titled Blockchain and NFT Ticketing: The 2021 Guide (August 4, 2021).
Continue reading “Blockchain and NFT Ticketing”How to get executive buy-in for long-term marketing
Mark Ritson wrote an article for MarketingWeek titled The Seven things marketers need to know in order to answer The Question.
Continue reading “How to get executive buy-in for long-term marketing”Pricing for Value, Not for Time
Giles Edwards, founder of the UK-based marketing agency Gasp, wrote a Twitter thread about pricing.
Continue reading “Pricing for Value, Not for Time”Marketing is not advertising
Samuel Brealey started a Twitter thread stating Marketing is not advertising.
Continue reading “Marketing is not advertising”Enterprise Marketing Meetup: The Future of PR
Notes from Enterprise Marketing Meetup: The Future of PR. Thursday, July 22, 2021 via Zoom. Video recording is on Youtube.
Hosted by Shahin Khan and Doug Garnett
Guest: Jen Hartmann, Director of PR and Social Media, John Deere
3 rules for more effective B2B marketing
Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”Why does it cost so much more to build transportation networks in the US than in the rest of the world?
Jerusalem Demsas wrote an article for Vox titled Why does it cost so much to build things in America? (June 29, 2021)
Continue reading “Why does it cost so much more to build transportation networks in the US than in the rest of the world?”
