Allysia Finley wrote an article for the Wall Street Journal titled Rebellion in the Faculty Lounge.
Continue reading “Linfield University refocuses to meet student demand”200,000 Fake Amazon Reviewers Exposed
Phil Muncaster wrote an article for Info Security titled Misconfigured Database Exposes 200K Fake Amazon Reviewers.
Continue reading “200,000 Fake Amazon Reviewers Exposed”Financial Analysis for Marketers
Northeastern University marketing professor Bruce Clark wrote an article titled Financial Analysis for Marketers. He includes a diagram titled How We Get to Profit which pulls together all of the components he defines.
More Americans Are Leaving Cities
Marie Patino, Aaron Kessler and Sarah Holder wrote an article for Bloomberg, April 26, 2021 titled More Americans Are Leaving Cities, But Don’t Call It an Urban Exodus
Continue reading “More Americans Are Leaving Cities”intellectual property in small and medium enterprises (IP for SME)
The US Patent and Trademark Office (UPSTO) hosted a webinar on April 26, 2021 for World Intellectual Property Day 2021. The theme was “small businesses taking big ideas to market.”
Continue reading “intellectual property in small and medium enterprises (IP for SME)”indistinctive brand assets
Brian Solis wrote a blog post titled What is the purpose of a logo? It’s more than design…it’s about purpose and experience.
Continue reading “indistinctive brand assets”SPAC Acquires WeWork
Peter Eavis and Lauren Hirsch wrote an article for the New York Times titled After Failed I.P.O., WeWork Will Go Public Through a Merger.
Continue reading “SPAC Acquires WeWork”Marketing Funnel and Customer Journey
Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Debranding aka logo tinkering
Ben Schott wrote an article for Bloomberg about logo tinkering titled Debranding is the New Branding. Continue reading “Debranding aka logo tinkering”
Articles of Interest 