Grace Kite wrote an article titled Is Online Marketing the New Rent? (Sept 16, 2020).
Continue reading “Online Marketing is the New Rent: Demand Generation vs Demand Harvesting”Category Entry Points
Claire Strickett wrote a blog post titled Hunting Byron Sharp in the Wild (December 2016).
Continue reading “Category Entry Points”Bill Birchard on The Science of Strong Business Writing.
Bill Birchard wrote an article for Harvard Business Review (July-August 2021) titled The Science of Strong Business Writing.
Continue reading “Bill Birchard on The Science of Strong Business Writing.”Acquiring the First Thousand Customers
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers (13 July 2016). The article is about Harvard Business School’s Thales Teixeira’s research about how platform companies attract their first customers.
Continue reading “Acquiring the First Thousand Customers”Adam Grant on shooting the messenger
Adam Grant tweeted about the difference between weak, strong, and great leaders.
Continue reading “Adam Grant on shooting the messenger”Ritson’s 10 traits of a successful marketer
Matthew Valentine wrote an article for MarketingWeek titled Ritson on the 10 traits of a successful marketer.
Continue reading “Ritson’s 10 traits of a successful marketer”Matt Lerner says Personas are worthless for marketing
Matt Lerner posted a thread on Twitter about personas. “At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead.”
Continue reading “Matt Lerner says Personas are worthless for marketing”Americans today spend 92 percent of their time indoors, and their physical and mental health are suffering
Michael Easter wrote an article for Men’s Health titled The ’20-5-3′ Rule Prescribes How Much Time to Spend Outside.
Continue reading “Americans today spend 92 percent of their time indoors, and their physical and mental health are suffering”Marketing is an opportunity maximization game, not an efficiency optimization game
Charlotte Rogers wrote an article for MarketingWeek titled Rory Sutherland: Marketers should see capitalism as a ‘discovery mechanism’
Continue reading “Marketing is an opportunity maximization game, not an efficiency optimization game”Kurtosis as a measure of risk
I was looking at the definition of kurtosis on the Corporate Finance Institute website.
“Kurtosis identifies whether the tails of a given distribution contain extreme values.”
Continue reading “Kurtosis as a measure of risk”
