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Links to informative and thought-provoking articles

August 7, 2020November 18, 2020 andreweverett360

Share of Search as a proxy for Market Share

James Hankins wrote a blog post titled The most important metric you’ve never heard of. Continue reading “Share of Search as a proxy for Market Share” →

August 6, 2020 andreweverett360

The importance of generating hype alongside meaningful innovation

Rory Sutherland wrote a column for The Spectator titled Why our greatest inventors are supreme hucksters. Continue reading “The importance of generating hype alongside meaningful innovation” →

August 4, 2020 andreweverett360

Finely tuned systems are not built for resilience

Rita Gunther McGrath wrote an article for Duke Corporate Education titled Everything you assumed was wrong. Continue reading “Finely tuned systems are not built for resilience” →

August 4, 2020July 31, 2020 andreweverett360

11 tips for online job interviews

Randy Clark wrote a blog post titled 11 Steps to Owning a Virtual Interview. Continue reading “11 tips for online job interviews” →

August 3, 2020August 1, 2020 andreweverett360

Emotional advertising tends to produce much bigger effects in the long term

Les Binet posted a YouTube video titled Winning Hearts, Winning Business.

Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.

Continue reading “Emotional advertising tends to produce much bigger effects in the long term” →

August 2, 2020July 31, 2020 andreweverett360

Marketing strategy IS the business strategy: 11 Ps

Carl Panteny wrote a blog post titled Marketing is more than brand and marcomms. It’s everything. Continue reading “Marketing strategy IS the business strategy: 11 Ps” →

August 1, 2020July 31, 2020 andreweverett360

Quantum Marketing for B2B

Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B” →

July 31, 2020August 1, 2020 andreweverett360

The Objectivity Trap in B2B

Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B” →

July 30, 2020July 29, 2020 andreweverett360

Foods That Battle Stress

Elizabeth Bernstein wrote a Wall Street Journal article titled Foods That Battle Stress During the Coronavirus Pandemic. Continue reading “Foods That Battle Stress” →

July 29, 2020July 27, 2020 andreweverett360

Rick Warren on Peter Drucker and the Character of Great Leaders

The Drucker Institute posted a video on YouTube titled Rick Warren on Peter Drucker and the Character of Great Leaders.

Continue reading “Rick Warren on Peter Drucker and the Character of Great Leaders” →

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