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Links to informative and thought-provoking articles

April 21, 2020April 21, 2020 andreweverett360

Supermac’s vs. McDonald’s trademark case in EU

BBC News published an article titled McDonald’s loses second ‘Mc’ trademark case against Supermac’s (6 August 2019). Continue reading “Supermac’s vs. McDonald’s trademark case in EU” →

April 20, 2020April 19, 2020 andreweverett360

Are you chasing your most valuable future customers or just the most clicky people?

Jerry Daykin FCIM wrote a blog post titled Use Data to be Relevant to More People, Not Visible to Fewer. Continue reading “Are you chasing your most valuable future customers or just the most clicky people?” →

April 15, 2020 andreweverett360

Faris Yakob on risk, uncertainty, and strategy

Faris Yakob wrote an article titled How strategy turns uncertainty into risk. Continue reading “Faris Yakob on risk, uncertainty, and strategy” →

April 9, 2020April 8, 2020 andreweverett360

The Doorman Fallacy

Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy” →

April 9, 2020April 9, 2020 andreweverett360

Enterprise Value: Is EV/EBITDA a better ratio than P/E?

An interesting Twitter thread on financial ratios. Continue reading “Enterprise Value: Is EV/EBITDA a better ratio than P/E?” →

April 8, 2020April 5, 2020 andreweverett360

Do not remove a fence until you know why it was put up in the first place

Shane Parrish wrote an article for Farnam Street titled Chesterton’s Fence: A Lesson in Second Order Thinking Continue reading “Do not remove a fence until you know why it was put up in the first place” →

April 7, 2020April 25, 2020 andreweverett360

Improv skills for leadership

Elizabeth Doty  wrote an article for Strategy + Business titled Using Improv to Transform How You Lead. Continue reading “Improv skills for leadership” →

April 6, 2020April 4, 2020 andreweverett360

It’s not Brand Purpose. It’s Corporate Social Responsibility.

Carl Panteny wrote a blog post titled ‘Brand Purpose’ needs to be banned.

« It’s not a branding exercise. It’s engaging in Corporate Social Responsibility (CSR). » Continue reading “It’s not Brand Purpose. It’s Corporate Social Responsibility.” →

April 5, 2020June 25, 2026 andreweverett360

Is the global financial system fragile, resilient, or antifragile?

Peter Neuwirth wrote a blog post titled Fragility, Antifragility, and Financial Forest Fires in two parts (part 1, Part 2). Peter Neuwirth is the author of What’s Your Future Worth? which describes the basic principles behind the actuarial perspective.  

Continue reading “Is the global financial system fragile, resilient, or antifragile?” →
April 4, 2020 andreweverett360

contraction vs recession

Ken Fisher wrote an optimistic blog post titled My take on the coronavirus, the economy, and the stock market. Continue reading “contraction vs recession” →

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