Samuel Brealey started a Twitter thread stating Marketing is not advertising.
Continue reading “Marketing is not advertising”Online Marketing is the New Rent: Demand Generation vs Demand Harvesting
Grace Kite wrote an article titled Is Online Marketing the New Rent? (Sept 16, 2020).
Continue reading “Online Marketing is the New Rent: Demand Generation vs Demand Harvesting”Giles Edwards interviews analytics expert Andrew Willshire
Giles Edwards interviewed Andrew Willshire. 1 hour. Listen here. The discussion included data analysis and continuous learning, recency theory, systems thinking, ROI and diminishing returns, and more. Continue reading “Giles Edwards interviews analytics expert Andrew Willshire”
Advertising Recency
Erwin Ephron (1934-2013) wrote an article titled Recency Planning, originally published March 18, 1998, in his Media Week column called The Blunt Pencil. Continue reading “Advertising Recency”
What made Bill Bernbach great was he was a generalist not a specialist
Dave Trott wrote an article for Campaign titled Generalists Beat Specialists.
Continue reading “What made Bill Bernbach great was he was a generalist not a specialist”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
The virtue of consistency
Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
Is Creative Advertising More Effective?
Bob Hoffman wrote a 2-part blog post titled Is Creative Advertising Really More Effective? Continue reading “Is Creative Advertising More Effective?”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”
Articles of Interest 