Faris Yakob wrote an article titled Over-optimised and underwhelmed. The main message is that in the obsession with quantitative metrics, advertisers seem to have forgotten that their job is to communicate with humans. Continue reading “Over-optimised and underwhelmed”
Seeing the Big Picture vs Pixels
Dave Trott wrote an article titled Big Picture vs. Pixels.
« The big picture was to keep the ship safe, not to keep the binoculars safe. But the people in charge couldn’t see the big picture, only their little picture. » Continue reading “Seeing the Big Picture vs Pixels”
Comscore, the internet’s traffic judge, settles fraud charges
Adi Robertson wrote an article for The Verge titled Comscore, the Internet’s traffic judge, settles fraud charges for $5 million. Continue reading “Comscore, the internet’s traffic judge, settles fraud charges”
With Retargeted Advertising, Sooner Is Better Than Later
Aditi Malhotra wrote an article for Insights by Stanford Business titled With “Retargeted” Advertising, Sooner Is Better Than Later. Continue reading “With Retargeted Advertising, Sooner Is Better Than Later”
Media Agencies: A Conspiracy of Silence
Bob Hoffman published a blog post titled A Conspiracy of Silence.
« For the last few years we have been flooded with scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem.» The article includes an impressive list of scandals. Continue reading “Media Agencies: A Conspiracy of Silence”
How DuckDuckGo makes money without invading your privacy
Gabriel Weinberg, CEO & Founder at DuckDuckGo.com, wrote an article about the company’s business model, i.e. how the search engine can make money without invading your privacy. Continue reading “How DuckDuckGo makes money without invading your privacy”
An Hour of Advertising with Uninvisibility’s Jane Evans
Matt Williams posted an interview titled An Hour of Advertising with Uninvisibility’s Jane Evans. The interview includes challenges of breaking into a male-dominated industry in the early 1980s, her significant accomplishments, general commentary about the advertising industry and how it has changed in the digital era, and the challenges of getting work at age 50. Continue reading “An Hour of Advertising with Uninvisibility’s Jane Evans”
marketers and creatives are a separate species
Mark Ritson wrote a Marketing Week article titled The idea that marketers need to be creative is a load of baloney, we’re useless at it. Continue reading “marketers and creatives are a separate species”
direct-to-consumer (DTC) brands are flooding into television
James Hercher wrote an article about what direct-to-consumer (DTC) brands have learned while making a transition from social media to television advertising. Continue reading “direct-to-consumer (DTC) brands are flooding into television”
D2C brands are driving up customer acquisition costs
Taylor Peterson wrote an article on Marketingpland titled D2C brands are driving up customer acquisition costs – and it’s time to course-correct. “For those digital brands with direct-to-consumer (D2C) sales models, online marketing is the lifeblood of growth. From targeted social to paid search, digital campaigns have proven an efficient and measurable way to build direct relationships with customers. But at what cost?” Continue reading “D2C brands are driving up customer acquisition costs”
Articles of Interest 