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Tag: creativity

February 20, 2021April 13, 2024 andreweverett360

Russell Ackoff Beyond Continual Improvement

If Russ Ackoff had given a TED Talk… 12-minute video from 1994. Rough transcript follows.

Continue reading “Russell Ackoff Beyond Continual Improvement” →

January 24, 2021February 4, 2021 andreweverett360

Bernie Sanders at inauguration meme

pic.twitter.com/hCgor5nUQp

— Francisco Ribeiro (@fraveris) January 29, 2021

 

Continue reading “Bernie Sanders at inauguration meme” →

December 8, 2020December 7, 2020 andreweverett360

How not fitting in can lead to creative thinking

Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking” →

November 6, 2020 andreweverett360

Creative Quality to BS graph

Sebastian Groebner tweeted a graphic explaining the negative correlation “between the amount of fancy words/titles/BS jargon an agency uses and the quality of the work.” Continue reading “Creative Quality to BS graph” →

September 14, 2020 andreweverett360

The power of laughing at ourselves at work

Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work” →

August 3, 2020August 1, 2020 andreweverett360

Emotional advertising tends to produce much bigger effects in the long term

Les Binet posted a YouTube video titled Winning Hearts, Winning Business.

Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.

Continue reading “Emotional advertising tends to produce much bigger effects in the long term” →

July 4, 2020July 3, 2020 andreweverett360

Using critical and creative thinking in art education

Jillian Hogan, Diane Jaquith & Lauren Gould wrote an article for Art Education titled Shifting Perceptions of Quality in Art Education. Continue reading “Using critical and creative thinking in art education” →

June 8, 2020 andreweverett360

The brief is WHAT not HOW

Dave Trott posted a blog post titled The brief is WHAT not HOW.  Continue reading “The brief is WHAT not HOW” →

May 10, 2020 andreweverett360

Curiosity can foster creativity

Harold Jarche wrote a blog post titled Connecting the Curious.  Continue reading “Curiosity can foster creativity” →

April 9, 2020April 8, 2020 andreweverett360

The Doorman Fallacy

Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy” →

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