Europe’s top court says active consent is needed for tracking cookies

Natasha Lomas wrote an article for TechCrunch titled Europe’s top court says active consent is needed for tracking cookies.

« Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed.  » Continue reading “Europe’s top court says active consent is needed for tracking cookies”

Amazon Prime Day Emails are a Dumpster Fire

Ranee Soundara wrote an article titled Amazon Prime Day Emails are a Dumpster Fire. The article was prompted by some promotional emails from Amazon pitching very lame personalized product selections. With the vast amount of big data that Amazon has available about past purchases as well as searching and browsing history, she notes that Amazon was promoting products remarkably off base—a major marketing failure for a company for a company whose profits come from selling purportedly leading-edge AI/ML technology through AWS. Continue reading “Amazon Prime Day Emails are a Dumpster Fire”