Institute of Practitioners in Advertising (IPA) hosted a webinar titled A New Way to Track Consumer Demand on November 18, 2020. Continue reading “webinar notes – Share of Search: A New Way to Track Consumer Demand”
Mark Ritson wrote an article for Marketing Week titled It’s time for ‘share of search’ to replace ‘share of voice’ (Sept 24, 2020).
« Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative. » Continue reading “Ritson: Share of Search – a simple and elegant alternative to Share of Voice”
James Hankins wrote a blog post titled The most important metric you’ve never heard of. Continue reading “Share of Search as a proxy for Market Share”
Dave Trott wrote a blog post titled Burger Off. Continue reading “Market growth vs market share growth”
The London-based Institute of Practitioners in Advertising (IPA) published a PDF titled Advertising in a Downturn: A Report of key findings from an IPA seminar (March 2008). Continue reading “Advertising in a Downturn”