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August 1, 2020July 31, 2020 andreweverett360

Quantum Marketing for B2B

Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B” →

July 31, 2020August 1, 2020 andreweverett360

The Objectivity Trap in B2B

Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B” →

July 24, 2020July 23, 2020 andreweverett360

Nostalgia doesn’t need real memories – an imagined past works too

Felipe De Brigard wrote an article for Aeon titled Nostalgia reimagined:  Neuroscience is finding what propaganda has long known: nostalgia doesn’t need real memories – an imagined past works too. Continue reading “Nostalgia doesn’t need real memories – an imagined past works too” →

July 22, 2020July 21, 2020 andreweverett360

Coca-Cola to weed out the poor performers

Molly Fleming wrote an article for Marketing Week titled Coca-Cola to cut ‘zombie brands’ as it looks to ‘weed out’ the poor performers.  Continue reading “Coca-Cola to weed out the poor performers” →

June 23, 2020June 23, 2020 andreweverett360

Seven Dumb Ways for Marketing to Die

David Wheldon, CMO of RBS, presented Seven Dumb Ways for Marketing to Die (15:33 video). The presentation was given during WFA’s Global Marketer Conference in March 2016 in Kuala Lumpur. Continue reading “Seven Dumb Ways for Marketing to Die” →

June 8, 2020 andreweverett360

The brief is WHAT not HOW

Dave Trott posted a blog post titled The brief is WHAT not HOW.  Continue reading “The brief is WHAT not HOW” →

May 22, 2020 andreweverett360

market segmentation

Samuel Brealey posted a Twitter thread about market segmentation. Continue reading “market segmentation” →

May 19, 2020 andreweverett360

The Customer Journey

Doug Garnett wrote a blog post titled The Customer’s Journey Isn’t About You. Continue reading “The Customer Journey” →

April 20, 2020April 19, 2020 andreweverett360

Are you chasing your most valuable future customers or just the most clicky people?

Jerry Daykin FCIM wrote a blog post titled Use Data to be Relevant to More People, Not Visible to Fewer. Continue reading “Are you chasing your most valuable future customers or just the most clicky people?” →

April 9, 2020April 8, 2020 andreweverett360

The Doorman Fallacy

Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy” →

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