Justin Jackson wrote a blog post titled The Myth of the Niche Market challenging the idea that “because the web is so big, even small niches have thousands of members; therefore, you can target almost any niche and make money on the internet.” Continue reading “The myth of the niche market”
Giles Edwards interviews analytics expert Andrew Willshire
Giles Edwards interviewed Andrew Willshire. 1 hour. Listen here. The discussion included data analysis and continuous learning, recency theory, systems thinking, ROI and diminishing returns, and more. Continue reading “Giles Edwards interviews analytics expert Andrew Willshire”
Mark Ritson on Marketing Planning
Mark Ritson wrote an article for MarketingWeek titled Planning for marketing planning: 14 steps to an effective presentation. Continue reading “Mark Ritson on Marketing Planning”
Mark Ritson on the folly of demographic segmentation
Mark Ritson retweeted a Kantar post, showing survey results by generation, with roughly equal results across all ages. “This just proves (again) that demographic segmentation is balls. if we sliced the data by star sign it would almost be as useful.”
Some tweets from the thread: Continue reading “Mark Ritson on the folly of demographic segmentation”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
In search of marketing excellence
Colin Lewis wrote an article for Marketing Week titled The first step to being an expert is choosing to be. Continue reading “In search of marketing excellence”
The virtue of consistency
Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
marketing cf. gratuitous tinkering
A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering”
Marketing-Finance Alignment
Marketing-Finance Alignment. December 10, 2020. Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment”
Articles of Interest 