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Tag: metrics

June 26, 2019July 17, 2019 andreweverett360

The last thing your business needs is more metrics

In an article titled The last thing your business needs is more metrics, Alastair Thomson writes about metrics obsession: when the cost of measuring exceeds the cost of doing. Continue reading “The last thing your business needs is more metrics” →

June 23, 2019June 22, 2019 andreweverett360

Share of Voice and Beyond

Zenith Media posted an article called Measure the share of brand experience, not SOV. Continue reading “Share of Voice and Beyond” →

June 22, 2019 andreweverett360

There’s More to Marketing than Analytics and Efficiency

Mark Armstrong wrote a blog post titled There’s More To Marketing Than Analytics & Efficiency. Continue reading “There’s More to Marketing than Analytics and Efficiency” →

June 17, 2019September 27, 2020 andreweverett360

Meaningful Measurement

Murray Calder wrote a blog post for Mediacom titled Meaningful Measurement. “As much as we each become the stories we tell ourselves, so businesses become what they measure.” Continue reading “Meaningful Measurement” →

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