Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
Is Creative Advertising More Effective?
Bob Hoffman wrote a 2-part blog post titled Is Creative Advertising Really More Effective? Continue reading “Is Creative Advertising More Effective?”
marketing cf. gratuitous tinkering
A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering”
Marketing-Finance Alignment
Marketing-Finance Alignment. December 10, 2020. Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment”
