In a Marketing Week article, Joe Tripodi, the former CMO of Coca-Cola, Bank of America, and Subway, reflects on 40 years of experience in marketing. Some highlights: Continue reading “Joe Tripodi reflects on 40 years in marketing”
The fallacy of our time
Giles Hedger wrote an article called The Fallacy of our Time about how technology has become the tail wagging the marketing dog. Here are some highlights: Continue reading “The fallacy of our time”
The myth of the niche market
Justin Jackson wrote a blog post titled The Myth of the Niche Market challenging the idea that “because the web is so big, even small niches have thousands of members; therefore, you can target almost any niche and make money on the internet.” Continue reading “The myth of the niche market”
The end-of-the-year retail bump is a lie
According to a Business Insider articled titled The end-of-the-year retail bump is a lie, “retail spending during the fourth quarter is only slightly higher than during the prior three quarters.” Continue reading “The end-of-the-year retail bump is a lie”
How is founder experience perceived during the hiring process?
Prof. Tristan L. Botelho and Melody Chang of Yale School of Management wrote an article for the Academy of Management titled The Perception and Evaluation of Founder Experience By Hiring Firms: A Field Experiment. Continue reading “How is founder experience perceived during the hiring process?”
What makes drug prices so high?
Alison Kodjak reported a story for NPR titled Here’s What The Feds Can Do To Cut Drug Prices (2017). Continue reading “What makes drug prices so high?”
Conspicuous Convictions
Rob Henderson wrote an article for Quillette titled Thorstein Veblen’s Theory of the Leisure Class—A Status Update. Continue reading “Conspicuous Convictions”
Strategy is inherently complex
Donald Sull, Stefano Turconi, Charles Sull, and James Yoder wrote an article for MIT Sloan Management Review titled Turning Strategy Into Results (September 28, 2017). Continue reading “Strategy is inherently complex”
RAND on Entrepreneurship in America
Lisa Abraham and Benjamin K. Master wrote an article for RAND Corporation titled Entrepreneurship in America. Continue reading “RAND on Entrepreneurship in America”
Articles of Interest 