Mark Ritson retweeted a Kantar post, showing survey results by generation, with roughly equal results across all ages. “This just proves (again) that demographic segmentation is balls. if we sliced the data by star sign it would almost be as useful.”
Some tweets from the thread: Continue reading “Mark Ritson on the folly of demographic segmentation”
Dawn Graham gave a TEDx Talk titled Your Next Job Is One Conversation Away. Continue reading “40% of hires come from the referral pool”
Praveen Vaidyanathan tweeted “Non-choices aren’t strategies.” Continue reading “Non-choices aren’t strategies”
Dave Trott wrote an article for Campaign titled Generalists Beat Specialists.
Continue reading “What made Bill Bernbach great was he was a generalist not a specialist”
Emily Riederer wrote an article titled Causal design patterns for data analysts. Continue reading “Causal design patterns for data analysts”
Jack Welch spoke at the MIT Sloan School of Management in 2006. During the Q&A he was asked, “How do you feel companies should use, engage management consultants?” Continue reading “Jack Welch on management consultants”
Henry Mintzberg and James A. Waters wrote a 16-page article for Strategic Management Journal, Vol. 6, No. 3 (Jul. – Sep., 1985), titled Of Strategies, Deliberate and Emergent.
Continue reading “Deliberate and Emergent Strategies – Mintzberg and Waters”
Alexis Downs, Rita A Durant, and Adrian N. Carr wrote a 20-page article titled Emergent Strategy Development for Organizations, for the journal Emergence, Volume #5, Issue #2, June 2003. Continue reading “Emergent Strategy Development for Organizations”
JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile”
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Articles of Interest 