Dave Trott wrote an article for Campaign titled Generalists Beat Specialists.
Continue reading “What made Bill Bernbach great was he was a generalist not a specialist”
Causal design patterns for data analysts
Emily Riederer wrote an article titled Causal design patterns for data analysts. Continue reading “Causal design patterns for data analysts”
Jack Welch on management consultants
Jack Welch spoke at the MIT Sloan School of Management in 2006. During the Q&A he was asked, “How do you feel companies should use, engage management consultants?” Continue reading “Jack Welch on management consultants”
Deliberate and Emergent Strategies – Mintzberg and Waters
Henry Mintzberg and James A. Waters wrote a 16-page article for Strategic Management Journal, Vol. 6, No. 3 (Jul. – Sep., 1985), titled Of Strategies, Deliberate and Emergent.
Continue reading “Deliberate and Emergent Strategies – Mintzberg and Waters”
Emergent Strategy Development for Organizations
Alexis Downs, Rita A Durant, and Adrian N. Carr wrote a 20-page article titled Emergent Strategy Development for Organizations, for the journal Emergence, Volume #5, Issue #2, June 2003. Continue reading “Emergent Strategy Development for Organizations”
Marketing strategy can be neither wholly planned nor wholly agile
JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile”
Mental availability is not brand awareness
Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness”
Systems Thinking and the Cobra Effect
Barry Newell and Christopher Doll of United Nations University wrote an article titled Systems Thinking and the Cobra Effect. Continue reading “Systems Thinking and the Cobra Effect”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
Articles of Interest 