A Twitter thread brought to my attention a couple of unfamiliar marketing analysis frameworks. Continue reading “SWOT, TOWS, and PESTLE”
If Brands Are Built over Years, Why Are They Managed over Quarters?
Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”
Over-optimised and underwhelmed
Faris Yakob wrote an article titled Over-optimised and underwhelmed. The main message is that in the obsession with quantitative metrics, advertisers seem to have forgotten that their job is to communicate with humans. Continue reading “Over-optimised and underwhelmed”
Scott Berkun on The Myths of Innovation
Scott Berkun is the author of seven books including The Myths of Innovation. He wrote a blog post summarizing the key ideas in this book. Continue reading “Scott Berkun on The Myths of Innovation”
The Power of Avoiding Stupidity
Farnam Street published an article titled Inversion and The Power of Avoiding Stupidity.
« Spending time thinking about the opposite of what you want doesn’t come naturally to most people. And yet [many] of the smartest people in history, have done this naturally. » Continue reading “The Power of Avoiding Stupidity”
Is recycling plastic worth the resources it consumes?
Hilary Brueck wrote an article for Business Insider titled An MIT researcher says we should trash all our recyclable plastic, and he’s probably right.
« Recycling plastic uses up a lot of resources, and after all the hauling around, sorting, and processing of bottles and containers, it often ends up getting thrown away or burned. » Continue reading “Is recycling plastic worth the resources it consumes?”
Europe’s top court says active consent is needed for tracking cookies
Natasha Lomas wrote an article for TechCrunch titled Europe’s top court says active consent is needed for tracking cookies.
« Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. » Continue reading “Europe’s top court says active consent is needed for tracking cookies”
A Guide to Smarter Decisions and Reducing Errors
Farnam Street published an article titled Decision Making: A Guide to Smarter Decisions and Reducing Errors.
« What distinguishes consistently good decision makers from poor ones is a series of diverse mental frameworks and tools (as well as relevant specific information). » Continue reading “A Guide to Smarter Decisions and Reducing Errors”
What brands do to create value
Tom Roach, Managing Partner of ad agency Bartle Bogle Hegarty, wrote an open letter to CMOs titled The Most Valuable Business Tool Ever Invented providing data points to help convince their CEOs and CFOs of the value created by investing in brand equity. Continue reading “What brands do to create value”
Articles of Interest 