Jennifer Cannon wrote and article for Marketing Land titled Testing your email marketing to improve your deliverability. Continue reading “Improve your email deliverability”
The Uncertainty Monster
John D. Stoll wrote a Wall Street Journal article titled Hey CEOs, Have You Hugged the Uncertainty Monster Lately? Continue reading “The Uncertainty Monster”
Doomsday Capitalists
Julie Turkewitz wrote an article for the New York Times titled A Boom Time for the Bunker Business and Doomsday Capitalists.
« Mr. Hall has converted a former military nuclear missile vault into a luxury condominium built 15 stories into the Earth’s crust. He is a leader among a new group of real estate developers investing in the nation’s central prairies and Western foothills: doomsday capitalists. » Continue reading “Doomsday Capitalists”
Cadbury’s brand purpose is hypocrisy
Mark Ritson wrote an article for Marketing Week titled Cadbury’s brand purpose is just ‘woke-washing’. Continue reading “Cadbury’s brand purpose is hypocrisy”
Private Label Product Pricing
Joe Pinsker wrote an article for The Atlantic about private label products titled The Two Most Mysterious Words in Modern Shopping. Continue reading “Private Label Product Pricing”
Media Agencies: A Conspiracy of Silence
Bob Hoffman published a blog post titled A Conspiracy of Silence.
« For the last few years we have been flooded with scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem.» The article includes an impressive list of scandals. Continue reading “Media Agencies: A Conspiracy of Silence”
How DuckDuckGo makes money without invading your privacy
Gabriel Weinberg, CEO & Founder at DuckDuckGo.com, wrote an article about the company’s business model, i.e. how the search engine can make money without invading your privacy. Continue reading “How DuckDuckGo makes money without invading your privacy”
Why Is It so Cool to Be Gloomy?
Matt Ridley wrote an article titled Why Is It so Cool to Be Gloomy?
« Has the percentage of the world population that lives in extreme poverty almost doubled, almost halved or stayed the same over the past 20 years? Continue reading “Why Is It so Cool to Be Gloomy?”
The Writer’s Practice
P.L. Thomas wrote a review of The Writer’s Practice: Building Confidence in Your Nonfiction Writing by John Warner. Continue reading “The Writer’s Practice”
Articles of Interest 