Jacob Sanders wrote a post titled How MacGyver Ruined Marketing.
“If we solved the last emergent problem cheaply, in a tight timeline, with a potato, then why budget in experts, time, or resources this bomb around?” Continue reading “How MacGyver Ruined Marketing”
Charlotte Lieberman wrote a New York Times article titled Why You Procrastinate (It Has Nothing to Do With Self-Control).
« Procrastination isn’t a unique character flaw or a mysterious curse on your ability to manage time, but a way of coping with challenging emotions and negative moods induced by certain tasks — boredom, anxiety, insecurity, frustration, resentment, self-doubt and beyond. » Continue reading “Why You Procrastinate”
The Chronicle of Higher Education has published data on Executive Compensation at Public and Private Colleges. Continue reading “Executive Compensation at Public and Private Colleges”
Colin Lewis wrote an article for Marketing Week titled Strategy is a luxury for small brands – focus on being better known. Continue reading “Strategy is a luxury for small brands”
Taylor Peterson wrote an article on Marketingpland titled D2C brands are driving up customer acquisition costs – and it’s time to course-correct. “For those digital brands with direct-to-consumer (D2C) sales models, online marketing is the lifeblood of growth. From targeted social to paid search, digital campaigns have proven an efficient and measurable way to build direct relationships with customers. But at what cost?” Continue reading “D2C brands are driving up customer acquisition costs”
Molly Fleming wrote an article for Marketing Week titled Vauxhall boss: Digital was meant to be a money-saver but no one has saved a penny.
The article quotes Stephen Norman, managing director of the British auto brand Vauxhall, a subsidiary of Opel. Continue reading “Digital was meant to be a money-saver but no one has saved a penny”
Uzma Barlaskar posted an article titled Why you should be data-informed and not data-driven. Continue reading “data-informed and not data-driven”
In a 9-minute YouTube video, Mark Ritson explains the concept of excess share of voice (eSOV) by examining how German supermarket Lidl boosted its market share in the U.K. Continue reading “Mark Ritson on how Lidl used excess share of voice to boost sales and market share”
Articles of Interest 