Tim Stobierski wrote an article for Harvard Business School Online titled What is Conjoint Analysis and How Can It Be Used?
Continue reading “Conjoint Analysis”Shorter meetings could help fight digital burnout
Megan Carnegie wrote an article for Wired UK titled The Rise of the 15-Minute Meeting.
Continue reading “Shorter meetings could help fight digital burnout”Les Binet: Why split brand building and sales activation?
Les Binet wrote a Twitter thread on why to split “brand” and “activation” advertising.
« Peter Field & I recommend that marketers use a mix of “brand building” & “activation” communications. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context. But why split brand & activation at all? Why not do both at once? »
Continue reading “Les Binet: Why split brand building and sales activation?”The Air-Ambulance Vultures
Chris Stanton wrote an article for Intelligencer titled The Air-Ambulance Vultures— A search for why my flight cost $86,184 led to a hidden culprit: private equity (April 20, 2022).
Continue reading “The Air-Ambulance Vultures”McDonald’s broken ice cream machines
Andy Greenberg wrote an article for Wired titled They Hacked McDonald’s Ice Cream Machines—and Started a Cold War (April 20, 2021).
Continue reading “McDonald’s broken ice cream machines”Vaclav Smil on climate goals
David Marchese interviewed Vaclav Smil for the New York Times: This Eminent Scientist Says Climate Activists Need to Get Real.
Continue reading “Vaclav Smil on climate goals”Amazon profitability (or lack thereof)
Todd Bishop wrote an article for GeekWire titled Amazon would have posted $1.8 billion operating loss in Q4 2021 if not for Amazon Web Services (February 3, 2022).
Continue reading “Amazon profitability (or lack thereof)”Power and Counterweights
Scott Galloway wrote a blog post titled Power.
Continue reading “Power and Counterweights”Brands need to build more than just salience to grow
Nigel Hollis, Chief Global Analyst, Kantar, wrote an article titled Brands need to build more than just salience to grow (3 August 2020).
Continue reading “Brands need to build more than just salience to grow”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”
Articles of Interest 