Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”Roger Martin: Don’t Let VUCA Paralyze Your Strategy
Roger Martin wrote an article titled My Love/Hate Relationship with VUCA: Don’t Let VUCA Paralyze Your Strategy (July 11, 2022).
Continue reading “Roger Martin: Don’t Let VUCA Paralyze Your Strategy”there’s a difference between an ad agency and a film school
Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).
Continue reading “there’s a difference between an ad agency and a film school”the disconnect between ads that win awards for ad agencies and ads that sell product for clients
Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).
Continue reading “the disconnect between ads that win awards for ad agencies and ads that sell product for clients”Helping Customers Avoid Bad Choices
Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.
Continue reading “Helping Customers Avoid Bad Choices”Netflix: cash incineration strategy
Evan Johnson wrote a blog post titled The End of Streaming’s Golden Age (July 1, 2022).
Continue reading “Netflix: cash incineration strategy”Anti-personalization
Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”Cultural imprinting
Kevin Simler wrote an article titled Ads Don’t Work That Way posted on the Melting Asphalt website.
Continue reading “Cultural imprinting”Marketing in a Recession
Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).
Continue reading “Marketing in a Recession”George P. Schultz on Trust
George P. Schultz (1920-2021) wrote an Opinion piece for the Washington Post titled The 10 most important things I’ve learned about trust over my 100 years (December 11, 2020).
Continue reading “George P. Schultz on Trust”
