Steve Dennis wrote an April 19, 2022 Forbes article titled The Myth Of The Great E-Commerce Acceleration.
Continue reading “The Myth Of The Great E-Commerce Acceleration”Profit vs Revenue
Mark Ritson wrote an article for MarketingWeek titled Volkswagen is right to put profit before sales.
Audible Brand Assets
Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.
Continue reading “Audible Brand Assets”financial and economic data websites
Mike Zaccardi wrote a blog post with a list of financial and economic data links. “When I taught at the University of North Florida, I always sought to arm my finance students with the best tools of the trade… Few things get me more pumped than when I come across an impressive financial website—one that doesn’t charge.”
of 133 publicly traded unicorns in the U.S., 89 had cumulative losses greater than their annual revenues
Jeffrey Funk and Adam Acar wrote an article for Nikkei Asia titled Ride-hailing insanity shows Japan is right to shun startups.
Continue reading “of 133 publicly traded unicorns in the U.S., 89 had cumulative losses greater than their annual revenues”three-word brief: Make us famous
Bob Hoffman wrote an article titled The Three-Word Brief.
Continue reading “three-word brief: Make us famous”Mix of founders shapes the identification of market opportunities in tech startups
Marc Gruber, Ian C. MacMillan, James D. Thompson wrote a paper titled From Minds to Markets: How Human Capital Endowments Shape Market Opportunity Identification of Technology Start-Ups.
Continue reading “Mix of founders shapes the identification of market opportunities in tech startups”Marcelo Ferrarini Carneiro on brand strategy
Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group wrote an article titled What I wish I knew about brand strategy 10 years ago (when he joined a brand consultancy straight out of school with finance-focused business degree).
Continue reading “Marcelo Ferrarini Carneiro on brand strategy”We React Differently to Paper vs. Digital Requests
Research by Rima Touré-Tillery, associate professor of marketing at the Kellogg School (Northwestern University), and Lili Wang, of Zhejiang University wrote “The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.”
Continue reading “We React Differently to Paper vs. Digital Requests”
Articles of Interest 