Jason Patterson wrote a LinkedIn post titled Do You Have Content Marketing Backwards? (July 21, 2021).
Continue reading “You can’t content-market your way to leadership”Where Ambiguity Meets Agility
Gary Burnison wrote an article titled Where Ambiguity Meets Agility. Burnison is CEO of Korn Ferry and author of Leadership U: Accelerating Through the Crisis Curve.
Continue reading “Where Ambiguity Meets Agility”Amazon’s Antitrust Paradox
Lina M. Khan wrote an article for The Yale Law Journal titled Amazon’s Antitrust Paradox.
Continue reading “Amazon’s Antitrust Paradox”Mark Ritson: distinctiveness and differentiation are equally potent
Mark Ritson wrote an article for MarketingWeek (August 2018) titled Byron Sharp in wrong—of course brand perceptions influence sales.
Continue reading “Mark Ritson: distinctiveness and differentiation are equally potent”Les Binet on brands: if you want to grow, you have to punch above your weight.
WARC’s Anna Hamill interviewed Les Binet in October 2020. The full interview is here: Les Binet on why long-term marketing matters in the age of short-termism. Highlights below.
Continue reading “Les Binet on brands: if you want to grow, you have to punch above your weight.”Blockchain and NFT Ticketing
Event Manager Blog posted an article titled Blockchain and NFT Ticketing: The 2021 Guide (August 4, 2021).
Continue reading “Blockchain and NFT Ticketing”How to get executive buy-in for long-term marketing
Mark Ritson wrote an article for MarketingWeek titled The Seven things marketers need to know in order to answer The Question.
Continue reading “How to get executive buy-in for long-term marketing”Pricing for Value, Not for Time
Giles Edwards, founder of the UK-based marketing agency Gasp, wrote a Twitter thread about pricing.
Continue reading “Pricing for Value, Not for Time”
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