The US Patent and Trademark Office (UPSTO) hosted a webinar on April 26, 2021 for World Intellectual Property Day 2021. The theme was “small businesses taking big ideas to market.”
Continue reading “intellectual property in small and medium enterprises (IP for SME)”indistinctive brand assets
Brian Solis wrote a blog post titled What is the purpose of a logo? It’s more than design…it’s about purpose and experience.
Continue reading “indistinctive brand assets”SPAC Acquires WeWork
Peter Eavis and Lauren Hirsch wrote an article for the New York Times titled After Failed I.P.O., WeWork Will Go Public Through a Merger.
Continue reading “SPAC Acquires WeWork”Marketing Funnel and Customer Journey
Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Debranding aka logo tinkering
Ben Schott wrote an article for Bloomberg about logo tinkering titled Debranding is the New Branding. Continue reading “Debranding aka logo tinkering”
Natural Mosquito Repellents
Christine Yoo wrote an article for Garden Design titled 12 Plants to Use as a Natural Mosquito Repellent. Continue reading “Natural Mosquito Repellents”
Augmenting design thinking with a systems thinking approach
Rowan Conway, Jeff Masters, and Jake Thorold wrote a paper for RSA titled From Design Thinking to Systems Change, July 2017, 33-page PDF. Continue reading “Augmenting design thinking with a systems thinking approach”
The Rise Of Complexity
Joss Colchester wrote an article titled The Rise Of Complexity.
« The reductionist approach has both its achievements and failures, out of it we have created a sophisticated and powerful body of knowledge that is one of humanities greatest achievements. But also by breaking things down and focusing on the parts it systematically de-promotes the relations between these parts and the different levels of organization that can emerge out of them. » Continue reading “The Rise Of Complexity”
How to Prioritize
Jared Spool wrote an article about how to prioritize using a formula he attributes to Bruce McCarthy.
(Value ÷ Effort) x Confidence = Priority Continue reading “How to Prioritize”
Articles of Interest 