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Links to informative and thought-provoking articles

February 16, 2021February 15, 2021 andreweverett360

40% of hires come from the referral pool

Dawn Graham gave a TEDx Talk titled Your Next Job Is One Conversation Away. Continue reading “40% of hires come from the referral pool” →

February 15, 2021 andreweverett360

Non-choices aren’t strategies

Praveen Vaidyanathan tweeted “Non-choices aren’t strategies.” Continue reading “Non-choices aren’t strategies” →

February 11, 2021 andreweverett360

What made Bill Bernbach great was he was a generalist not a specialist

Dave Trott wrote an article for Campaign titled Generalists Beat Specialists.

Continue reading “What made Bill Bernbach great was he was a generalist not a specialist” →

February 9, 2021February 7, 2021 andreweverett360

Causal design patterns for data analysts

Emily Riederer wrote an article titled Causal design patterns for data analysts. Continue reading “Causal design patterns for data analysts” →

February 8, 2021February 7, 2021 andreweverett360

Jack Welch on management consultants

Jack Welch spoke at the MIT Sloan School of Management in 2006. During the Q&A he was asked, “How do you feel companies should use, engage management consultants?” Continue reading “Jack Welch on management consultants” →

February 7, 2021September 5, 2021 andreweverett360

Deliberate and Emergent Strategies – Mintzberg and Waters

Henry Mintzberg and James A. Waters wrote a 16-page article for Strategic Management Journal, Vol. 6, No. 3 (Jul. – Sep., 1985), titled Of Strategies, Deliberate and Emergent.

Continue reading “Deliberate and Emergent Strategies – Mintzberg and Waters” →

February 7, 2021February 7, 2021 andreweverett360

Emergent Strategy Development for Organizations

Alexis Downs, Rita A Durant, and Adrian N. Carr wrote a 20-page article titled Emergent Strategy Development for Organizations, for the journal Emergence, Volume #5, Issue #2, June 2003.  Continue reading “Emergent Strategy Development for Organizations” →

February 5, 2021February 5, 2021 andreweverett360

Marketing strategy can be neither wholly planned nor wholly agile

JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile” →

January 26, 2021January 23, 2021 andreweverett360

Mental availability is not brand awareness

Prof. Byron Sharp wrote a blog post titled Mental availability is not awareness, brand salience is not awareness. Continue reading “Mental availability is not brand awareness” →

January 25, 2021January 23, 2021 andreweverett360

Systems Thinking and the Cobra Effect

Barry Newell and Christopher Doll of United Nations University wrote an article titled Systems Thinking and the Cobra Effect. Continue reading “Systems Thinking and the Cobra Effect” →

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